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Social Media Strategies of Political Power: An Analysis of the Ruling Party in Turkey
Abstract
This chapter analyzes the social media strategies of political power focusing on Turkey. By using inner-circle and outer-circle conceptualizations, it shows that the ruling party in Turkey simultaneously prevents and embraces social media in order to consolidate its power. The inner-circle strategies consist of practices facilitating an efficient use of social media whereas the outer-circle strategies are composed of judicial and technical measures to obstruct the democratic use of social media. By stressing that political power can also use social media efficiently, the chapter contributes to the literature in which social media is generally associated with emancipatory initiatives and the strategies of power are mostly explored in terms of restrictive measures. The chapter also describes the strategic role of social media in the increasingly violent power struggle in Turkey and the difficulties of using it in advocacy campaigns.
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