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Social Media vs. the Public Sector: Irresistible Force, Immovable Object

Social Media vs. the Public Sector: Irresistible Force, Immovable Object
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Author(s): Toby Fyfe (University of Ottawa, Canada)and Paul Crookall (Trent University, Canada)
Copyright: 2012
Pages: 13
Source title: Public Service, Governance and Web 2.0 Technologies: Future Trends in Social Media
Source Author(s)/Editor(s): Ed Downey (State University of New York, College at Brockport, USA)and Matthew A. Jones (Portland State University, USA)
DOI: 10.4018/978-1-4666-0071-3.ch003

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Abstract

What happens when the forces of social media—collaboration, open information, participation—collide with the entrenched patterns of public sector bureaucracy such as public servant anonymity, information hoarding, risk aversion, privacy, secrecy, and organizational silos? Different public service organizations, subject to the same rules, vary widely in response: from engagement to acceptance to resistance. This chapter provides a selective survey of the literature and some guidance for those who want to fast-track social media in the public sector.

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