Social Media, Political Mobilization, and Citizen Engagement: A Case Study of the March 18, 2014, Sunflower Student Movement in Taiwan

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Author(s): Kenneth C. C. Yang (The University of Texas at El Paso, USA)and Yowei Kang (Kainan University, Taiwan)
Copyright: 2017
Pages: 29
Source title: Handbook of Research on Citizen Engagement and Public Participation in the Era of New Media
Source Author(s)/Editor(s): Marco Adria (University of Alberta, Canada)and Yuping Mao (California State University Long Beach, USA)
DOI: 10.4018/978-1-5225-1081-9.ch020

Keywords: Business Science Reference / Digital Communications / Government and Law / Media & Communications

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Abstract

On March 18, 2014, a group of student protestors raided and occupied the Legislative Yuan and later the Executive Yuan in Taiwan. The student-led movement lasted for about 3 weeks after Taiwan's President made significant concessions to change his non-transparent practices when signing the Cross-Strait Service Trade Agreement (CSSTA) with People's Republic of China. Mostly labelled as a movement of civil disobedience against government's dealings with China, the 318 Sunflower Student Movement is viewed as an important step toward the deepening of Taiwan's democratization process. Its repercussions were felt in Hong-Kong and Macao where similar civil disobedience movements had emerged. On the basis of the resource mobilization theory (RMT), the authors used a combination of case study and thematic analysis methods to examine the role of social media in political mobilization in Taiwan. This chapter identified two major recurrent themes as follows: challenging mainstream media and mobilizing multi-movement resources.

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Social Media, Political Mobilization, and Citizen Engagement: A Case Study of the March 18, 2014, Sunflower Student Movement in Taiwan

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