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Social Media Plan for the Textile Industry
Abstract
Throughout this chapter, the authors analyse the steps that must be taken when drawing up a social media plan for a company in the textile sector. In the first place, the designation of the target public and the social platforms in which the bulk of the company's public is located will be the first step. Subsequently, the objectives will be elaborated following the SMART formulation strategy. Having defined the objectives, the next step will be to design concrete actions to promote the company in particular, as well as the designation of specific actions that help create a powerful brand in social media, as well as the content of the messages and the tone in which they should be written.
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