IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Social Media Mining: A New Framework and Literature Review

Social Media Mining: A New Framework and Literature Review
View Sample PDF
Author(s): Vipul Gupta (Saint Joseph's University, USA)and Mayank Gupta (Indian Institute of Technology, India)
Copyright: 2016
Pages: 14
Source title: Big Data: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-9840-6.ch109

Purchase

View Social Media Mining: A New Framework and Literature Review on the publisher's website for pricing and purchasing information.

Abstract

Social media has gained a lot of importance in this modern high-speed world where people sprint to save every bit of time and money. Social media, considered “big data”, is finding legitimate and practical uses in political campaigns, job applications, business promotion, professional networking, and customer service. The use of data mining social media is reshaping business models, accelerating “viral” marketing, and enabling the rapid growth of grassroots communities. In addition, organizations now rely on social media for interacting internally as well as externally. Industries from manufacturing to retail to financial services, rely ever-more heavily on the use of social media causing an exploding Social Media Mining (SMM) applications market with a growing list of software vendors and consulting firms all jockeying for position in this burgeoning market. This paper is intent on accomplishing a systematic presentation of the body of knowledge in the growing field of SMM.

Related Content

. © 2023. 34 pages.
. © 2023. 15 pages.
. © 2023. 15 pages.
. © 2023. 18 pages.
. © 2023. 24 pages.
. © 2023. 32 pages.
. © 2023. 21 pages.
Body Bottom