The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Social Media Influencers: A Dynamic Impact for Halal Brands? A Review and Future Research Agenda
|
|
Author(s): Yossie Rossanty (Universitas Pembangunan Panca Budi, Indonesia), Yolanda Masnita (Universitas Trisakti, Jakarta, Indonesia), Sri Vandayuli Riorini (Universitas Trisakti, Jakarta, Indonesia)and Muhammad Dharma Tuah Putra Nasution (Universitas Pembangunan Panca Budi, Indonesia)
Copyright: 2023
Pages: 20
Source title:
Strategies and Applications of Islamic Entrepreneurship
Source Author(s)/Editor(s): Ahmad Rafiki (Universitas Medan Area, Indonesia), Alfatih Gessan Pananjung (Bahrain Institute of Banking and Finance, Bahrain)and Muhammad Dharma Tuah Putra Nasution (Universitas Pembangunan Panca Budi, Indonesia)
DOI: 10.4018/978-1-6684-7519-5.ch001
Purchase
|
Abstract
In the realm of marketing, the rise of influencer marketing and its integration with social media platforms have brought about a significant change in communication strategies. This convergence has led to a transformative shift in the marketing field. This study aims to investigate the diverse roles of social media influencers in promoting Halal brands. Specifically, it focuses on how influencers shape consumer attitudes and perceptions. The research also examines the complex interactions among influencers, opinion leaders, and endorsers in modern marketing. These insights are valuable for marketers, advertisers, and scholars. By offering a comprehensive understanding, this study enriches our knowledge of the evolving marketing landscape, the impact of social media on consumer behavior, and the intricate aspects of brand perceptions. This contributes to existing knowledge and provides a basis for future research.
Related Content
|
Khairunnisa Musari, Ridan Muhtadi, Halili Halili, Zaenol Hasan.
© 2026.
36 pages.
|
|
Shaista M. Mukadam.
© 2026.
36 pages.
|
|
Gonzalo Rodriguez Marin.
© 2026.
30 pages.
|
|
Menard Musendekwa.
© 2026.
38 pages.
|
|
Nerma Saracevic.
© 2026.
54 pages.
|
|
Muhammad Mazhar Iqbal.
© 2026.
38 pages.
|
|
Mohammad Rezoanul Hoque, Kabir Hassan.
© 2026.
48 pages.
|
|
|