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Social Media as a Source of Data in Qualitative Research: Principles and Considerations
Abstract
Advances in text-based and communicative technologies such as social media have provided researchers with a new source of data. To add to the existing literature, this chapter tries to delve more deeply into the issue of using social media content and interaction as sources of qualitative research by examining the most relevant existing approaches and methods of qualitative data in digital social media (including digital ethnography and content analysis) to identify certain principles and ethical considerations that researchers including graduate students need to take into account while conducting research in the virtual world.
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