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Social Media Analytics for Maintaining Financial Stability
Abstract
Risk and uncertainty are disliked but inevitable. The nature of these has changed and new sources of risk have risen. To mitigate risk and maintain financial stability, the firms need to adapt. The world wide web and, within it, social media have had tremendous growth and wide coverage lately, making them determining forces in any economic activity. This has led to generation of large amount of data on myriad concerns. Recent developments in computing technology has thrown open the possibility of mining useful information from the enormous and dynamic data. The chapter outlines the growth of social media and social media analytics and its financial implications to businesses, consumers, and governments. It details how risk management and social media, two domains earlier considered more diverged than chalk and cheese are now inextricably linked and explains using various cases how social media analytics is used to manage risk and uncertainty. The authors also look at the emerging challenges with these developments.
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