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Social Capital Management Challenges in Malaysia
Abstract
The main objective in this chapter is to understand the challenges of Social Capital Management in Malaysia. In the same time will also explore how social capital able affect Malaysian firms to be successful in international business with the global market's environment, there is full of uncertainty impact that may affect the entrepreneur's international performance. At the end of this chapter able to have an idea how to handle social capital and outcome all challenges. Not just so, in the chapter enable managers to discover more about Malaysian culture, value and firm behavior. Social capital might not a common term that can be found in business area. In this chapter we will discuss further more in the term of social capital.
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