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SME as a Service
Abstract
The market evolves at an increasingly faster pace. Enterprises, and in particular SMEs (Small and Medium Enterprises), besides having to stay agile, competitive and aware of competition, must give customers what they need (customized products or services) when they need it. The classical business paradigm (carefully studying what customers have bought in the past to predict what they will buy in the near future and derive a strategy from it) is not agile and adequate enough anymore. This chapter discusses a customer-centric business paradigm with enough agility to follow the patterns of customers’ needs and the ability to customize specific needs as a variant of some pattern, turning the very low volume customer market into a viable business opportunity. The customization and corresponding production result from concrete user requests and not anticipation of demand. We call it EaaS (Enterprise as a Service) and is particularly adequate to SMEs.
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