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SME Challenges in the Pandemic and Post-Pandemic Worlds and SDGs in South-Eastern Europe and the Black Sea in Light of the Pandemic: Identifying and Measuring CTQ (Critical-to-Quality) Features of SMEs
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Author(s): Masayuki Susai (Shiga University, Japan), Leonid Nakov (Faculty of Economics, Ss. Cyril and Methodius University in Skopje, Macedonia), Hiromasa Okada (Nagasaki University, Japan), Aleksandra Janeska-Iliev (Faculty of Economics, Ss. Cyril and Methodius University in Skopje, Macedonia), Keigo Takai (Nagasaki University, Japan)and Ezeni Brzovska (Faculty of Economics, Ss. Cyril and Methodius University in Skopje, Macedonia)
Copyright: 2023
Pages: 38
Source title:
Handbook of Research on Socio-Economic Sustainability in the Post-Pandemic Era
Source Author(s)/Editor(s): Jozef Oleński (High School Technology and Economics, Jaroslaw, Poland), Jeffrey Sachs (Columbia University, USA), Masayuki Susai (Nagasaki University, Japan), Υannis Τsekouras (University of Μacedonia, Greece)and Arjan Gjonça (London School of Economics and Political Science, UK)
DOI: 10.4018/978-1-7998-9760-6.ch006
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Abstract
Contemporary changes that have been created in accordance with the changes in customer expectations, as well as with the profound influence of the COVID-19 pandemic external circumstances, have placed the prevalent interest of managers and decision makers at SMEs far more at developing rather than reacting to CTQ business features, particularly those that add substantial value to processes and behavior. It is evident that the model of corporate sustainability management, developed by Starik and Kanashiro, for sustaining the competitive position of corporations, would have a substantial influence at building up and further sustaining the competitive position of the fastest growing segment of SMEs, particularly those with highest rate of growth.
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