Smartphones and Self-Broadcasting among College Students in an Age of Social Media

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Author(s): Franklin Nii Amankwah Yartey (University of Dubuque, USA)and Louisa Ha (Bowling Green State University, USA)
Copyright: 2015
Pages: 34
Source title: Human Behavior, Psychology, and Social Interaction in the Digital Era
Source Author(s)/Editor(s): Anabela Mesquita (CICE – ISCAP/Polytechnic of Porto, Portugal & Algoritmi Centre, Minho University, Portugal)and Chia-Wen Tsai (Ming Chuan University, Taiwan)
DOI: 10.4018/978-1-4666-8450-8.ch005

Keywords: Human Aspects of Technology / Information Science Reference / Social Sciences & Humanities

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Abstract

This chapter examines the use of smartphones for self-broadcasting via social media among college students. Based on motivation and network externalities theories, our survey of a public university's college students confirmed our hypotheses that network size, years of experience using social media and the time spent on social media positively predict their frequency of self-broadcasting on their smartphones. The results suggest that 85.2% of college students self-broadcast at least once a month by updating their status on SNS and students are likely to self-broadcast within their network. Most students set their profile privacy setting as private or semi-private. But privacy setting does not affect self-broadcast frequency.

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Smartphones and Self-Broadcasting among College Students in an Age of Social Media

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