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Smartphone Application Wave and Trends on Different Platforms
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Author(s): Irvine Yeo (Nanyang Technological University, Singapore), Jing Cong (Nanyang Technological University, Singapore), Khin Mu Yar Soe (Nanyang Technological University, Singapore)and Fan Jing (Nanyang Technological University, Singapore)
Copyright: 2012
Pages: 13
Source title:
Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues
Source Author(s)/Editor(s): Ravi S. Sharma (Nanyang Technological University, Singapore), Margaret Tan (Nanyang Technological University, Singapore)and Francis Pereira (University of Southern California, USA)
DOI: 10.4018/978-1-61350-147-4.ch017
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Abstract
Smartphones have experienced exponential growth and this in itself changes the way consumers use mobile communications. Traditionally, a phone is used only for communicating via voice but the Smartphone has extended the functions to include music player, camera, web browsing and executing of other applications. This wave of change has affected the traditional business model of telecommunication companies as well as creates new opportunities for platform owners to gear towards full integration. This chapter seeks to explore and discuss these issues and opportunities revolving around the platform, trends, problems and opportunities.
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