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Smart Tourism Technologies in the Consumer Experience Journey
Abstract
Smart technologies are becoming rapidly used in various industries successfully. The tourism industry stands as one of the evolving industries, benefiting from these smart technological developments such as virtual and augmented reality, robotics, and internet of things. Anticipatory, experiential, and reflective are the three main phases of the consumer behavior process in tourism, which are regarded as pre-travel, during travel, and post-travel phases in tourism. Smart tourism technologies are being implemented to enhance the tourist experience in these phases of their journey. This chapter aims to highlight the smart tourism technology applications in every phase of consumer experience by presenting examples from the tourism industry.
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