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Smart Tourism in Destinations: Can It Be the Way Forward?
Abstract
Business enterprises have gained leverage through artificial intelligence (AI) in the tourism and hospitality industry. The roots of the concept and its link with big data environment has drawn a lot of interest from researchers. The employment of technology has increased economic viability of tourism enterprises due to the efficiency, effectiveness, and transparency it creates for tourism and hospitality organizations. The chapter views the emergence of smart tourism in destination management in accordance with sustainable tourism concept and evaluates the issue both in supply side and demand side of tourism. Moreover, it aims to discuss the use of such a paradigm. If the destinations have a viable ground for motivational change to adapt, this philosophy will also be high lightened. For this reason, value creation will be evaluated in accordance with cost-benefit assessment.
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