The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Smart Technologies: Augmented Reality Applications in Tourism Marketing
Abstract
The growing number of applications available through smart devices provides an increasing diversity of travel-related services like looking up menus for restaurants, finding directions, making reservations, marketing, advertising and using translations. In the last decade, marketers have developed more creative practices to attract consumers. One of these new marketing tools is augmented reality application with the smart technologies, which is considered as an advertising and new marketing communication instrument that increases awareness and helps get information. This chapter presents the profile of AR applications and marketing benefits in tourism industry.
Related Content
|
J. Mangaiyarkkarasi, J. Shanthalakshmi Revathy.
© 2024.
34 pages.
|
|
Gummadi Surya Prakash, W. Chandra, Shilpa Mehta, Rupesh Kumar.
© 2024.
22 pages.
|
|
Duygu Nazan Gençoğlan.
© 2024.
35 pages.
|
|
Smrity Dwivedi.
© 2024.
20 pages.
|
|
Pallavi Sapkale, Shilpa Mehta.
© 2024.
21 pages.
|
|
Pardhu Thottempudi, Vijay Kumar.
© 2024.
43 pages.
|
|
Sathish Kumar Danasegaran, Elizabeth Caroline Britto, S. Dhanasekaran, G. Rajalakshmi, S. Lalithakumari, A. Sivasangari, G. Sathish Kumar.
© 2024.
18 pages.
|
|
|