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Smart Solutions for the Service Sector: Exploring AI's Role in Enhancing Customer Experience
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Author(s): Muhammad Younus (Universitas Muhammadiyah Yogyakarta, Pakistan), Halimah Abdul Manaf (Universiti Utara Malaysia, Malaysia), Eliza Meiyani (Universitas Muhammadiyah Yogyakarta, Indonesia), Achmad Nurmandi (Universitas Muhammadiyah Yogyakarta, Indonesia), Dyah Mutiarin (Universitas Muhammadiyah Yogyakarta, Indonesia), Imron Sohsan (Khon Kaen University, Thailand), Hajira Gul (College of Nursing, University of Lahore, Pakistan), Ibrahim Shah (College of Nursing, University of Lahore, Pakistan), Nurlina Subair (Universitas Muhammadiyah Makassar, Indonesia)and Fatmawati A. Mappasere (Universitas Muhammadiyah Makassar, Indonesia)
Copyright: 2025
Pages: 26
Source title:
AI Innovations for Customer Experience Optimization in the Service Sector
Source Author(s)/Editor(s): Mourad Aarabe (Sidi Mohamed Ben Abdellah University, Morocco), Nouhaila Ben Khizzou (Sidi Mohamed Ben Abdellah University, Morocco), Lhoussaine Alla (Sidi Mohamed Ben Abdellah University, Morocco)and Ahmed Benjelloun (Sidi Mohamed Ben Abdellah University, Morocco)
DOI: 10.4018/979-8-3373-0918-7.ch010
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Abstract
Artificial Intelligence is revolutionizing the service sector with intelligent solutions that optimize customer experience and reimagine service delivery. The article captures the ability of AI technologies such as machine learning, natural language processing etc., in developing faultless, tailored, and seamless customer experiences. Pilgrim applications like AI-based chatbots, recommender systems, and customer behavior analysis are claimed to refer to its potential towards business success and customer satisfaction. It is used to demarcate problems in embracing AI like moral issues, privacy, and integration problems, also mentioned in the research study, depicting an integrated concept regarding its extent and magnitude. From retailing, hospitality, and healthcare industries case studies, the paper presents lessons of practical applications based on real practices regarding how to employ AI innovation in constructing customer engagement and creating competitive advantage.
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