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Smart Labels and Eco-Tracking Tools for Sustainable Fashion Consumption

Smart Labels and Eco-Tracking Tools for Sustainable Fashion Consumption
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Author(s): Sushila Sahani (Lovely Professional University, India)and Vidushi Parth (Lovely Professional University, India)
Copyright: 2026
Pages: 34
Source title: Promoting Sustainable Consumption in Fashion With AI
Source Author(s)/Editor(s): Luzia Arantes (Águeda School of Technology and Management, University of Aveiro, Portugal & Polytechnic University of Cávado and Ave, Portugal)
DOI: 10.4018/979-8-3373-5525-2.ch010

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Abstract

The integration of artificial intelligence into the fashion industry is reshaping the way consumers engage with sustainability. This chapter explores the role of smart labels and AI-enabled eco-tracking tools in promoting sustainable fashion consumption. By using smart labelling and eco-tracking technologies such as RFID, QR codes, NFC tags and provenance tracking into fashion products, brands can provide real-time access to product lifecycle data. Additionally, they can give information on ethical sourcing, and environmental impact metrics of their products. AI enhances these tools by providing personalized sustainability suggestions, usage analytics, and predictive maintenance or reuse suggestions. This approach helps in motivating consumers towards more conscious choices. Through a mix of theoretical exploration and real-world case studies, this chapter demonstrates how AI-powered intelligent systems not only increase transparency, but also drive behavior change. It helps bridge the gap between intention and action, and moves the fashion industry towards a more sustainable future.

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