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Simulations in Business Education: A Case Study of Cesim™ Global Challenge

Simulations in Business Education: A Case Study of Cesim™ Global Challenge
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Author(s): Andres Aguilera-Castillo (Universidad EAN, Colombia), Mauricio Guerrero-Cabarcas (Universidad EAN, Colombia), Camila Andrea Fúquene (Universidad de La Salle, Colombia) and William Fernando Rios (Universidad de La Salle, Colombia)
Copyright: 2020
Pages: 31
Source title: Teaching, Learning, and Leading With Computer Simulations
Source Author(s)/Editor(s): Yufeng Qian (Louisiana State University, USA)
DOI: 10.4018/978-1-7998-0004-0.ch005


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This chapter examines the experimental use of Cesim™ Global Challenge, a computer-based business simulation, in an undergraduate international business program in Bogota, Colombia. The authors analyzed the data from the simulation through the application of a nonparametric statistical analysis, in addition to the application of an ex-post survey instrument, in order to assess the relevance of using simulations in the acquisition of managerial skills among undergraduate students. Key findings include the observation of positive effects of computer simulations in learning environments, as they occur in the literature. The authors accepted the hypothesis that stated that more time spent in the simulation leads to better results in the default winning criteria. Finally, the survey instrument confirmed that the use of the simulation helped the students develop managerial soft skills.

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