Shaping Value Propositions in Cultural Heritage From a PSL Perspective: The Case of Grassroots Museums

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Author(s): Gesualda Iodice (University Federico II of Naples, Italy), Carmine Sergianni (University Federico II of Naples, Italy), Marco Tregua (University Federico II of Naples, Italy)and Francesco Bifulco (University Federico II of Naples, Italy)
Copyright: 2025
Pages: 28
Source title: Impacts of Museums on Global Communication
Source Author(s)/Editor(s): Maiko Sawada (Sophia University, Japan)and Frederic Andres (National Insitute of Informatics, Japan)
DOI: 10.4018/979-8-3693-2129-4.ch008

Keywords: Communication Studies / Education / Information Science Reference / Museums and Historic Preservation

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Abstract

This chapter investigates grassroots museums as context for a bottom-up shaping of value propositions in the cultural heritage domain. Public Service Logic (PSL) informs the analysis to highlight the interplay among the users, public service organizations, and the community in furthering the value of cultural heritage in the societal realm. A multiple-case study analysis leads to considering such museums as contrasting the lack of participation at a communitarian level addressed by PSL scholars.

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Shaping Value Propositions in Cultural Heritage From a PSL Perspective: The Case of Grassroots Museums

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