Setting Up and Running a Q-Methodology Study in an Online Survey Research Suite

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Author(s): Shalin Hai-Jew (Hutchinson Community College, USA)
Copyright: 2022
Pages: 35
Source title: Research Anthology on Innovative Research Methodologies and Utilization Across Multiple Disciplines
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-6684-3881-7.ch022

Keywords: Information Science Reference / Library & Information Science / Research Methods

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Abstract

The q-method, as a graphic (visual) elicitation, has existed since the mid-1930s. Setting up a q-method, with q-sort capabilities, in an online survey platform, extends the reach of this method, even as data has to be processed in a quantitative data analytics suite. This chapter describes the setting up of a visual q-sort and the related debriefing on the Qualtrics Research Suite. The available data may be extracted and analyzed in a basic statistical analysis tool for factors and preference clusters.

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Setting Up and Running a Q-Methodology Study in an Online Survey Research Suite

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