The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Sensory Perceptions and Financial Choices: A Neuroscientific Perspective
Abstract
This study investigates the intricate relationship between sensory perceptions and financial choices through a neuroscientific perspective, addressing two key research questions: (1) How are sensory perceptions and financial choices related? (2) How is neuro sensory behavior important in investment decision-making? By integrating insights from neuroscience and behavioral finance, we aim to uncover the mechanisms by which sensory inputs influence economic behaviors and decision-making processes. Our conceptual, literature-based exploration reveals those sensory perceptions—encompassing visual, auditory, olfactory, tactile, and gustatory stimuli—play a critical role in shaping financial decisions. These sensory inputs are processed by neural systems, affecting cognitive functions and emotional responses, which in turn influence risk perception, time preference, and overall financial choices. This study highlights that financial decisions are not solely based on rational calculations but are deeply intertwined with sensory experiences and emotional states.
Related Content
|
Muhammad Younus, Achmad Nurmandi, Dyah Mutiarin, Halimah Abdul Manaf, Andi Luhur Prianto, Bambang Irawan, Salahudin Salahudin, Idil Akbar, Titin Purwaningsih, Ihyani Malik.
© 2025.
34 pages.
|
|
Preeti Jain, Neetu Chaudhary.
© 2025.
22 pages.
|
|
Abhishek Kumar Singh, Arpit Singhmar, Arvind Kumar, Lokesh Jindal.
© 2025.
50 pages.
|
|
Dinesh Jamwal, Manpreet Arora.
© 2025.
18 pages.
|
|
Simanpreet Kaur, Anjali.
© 2025.
30 pages.
|
|
Rishi Prakash Shukla, Priya Shukla, Archna Singh, Vilas Nair, Smriti Verma.
© 2025.
22 pages.
|
|
Rajwinder Kaur.
© 2025.
24 pages.
|
|
|