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Sensory Perception and Cognitive Responses: Unveiling Consumer Psychology in EV Adoption
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Author(s): Tushar Batra (Khalsa College, Amritsar, India)and Meghna Aggarwal (ASSM College, Guru Nanak Dev University, India)
Copyright: 2025
Pages: 24
Source title:
Impact of Sensory Marketing on Buying Behavior
Source Author(s)/Editor(s): Reena Malik (Chitkara University, India), Shivani Malhan (Chitkara University, India)and Manpreet Arora (Central University of Himachal Pradesh, India)
DOI: 10.4018/979-8-3693-9351-2.ch014
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Abstract
To achieve net zero emission and decarbonization, the electrification of the transportation sector is necessary. Electric vehicles are extensively advocated as a sustainable option of transportation, due to their benefits and growing awareness among public towards environmental pollution, climate change, and country's dependence on oil imports. For most of the countries, including India, road transportation sectors are centres of focus to reduce emission of greenhouse gases. Though there is an increase in year-on-year sale of electric vehicles (EV) in India, their market share is still on the lower side compared to the overall sale of vehicles. This study focuses on consumer perceptions, knowledge about electric vehicles, experience in driving, and intention to purchase an electric vehicle in the near future. The study is empirical in nature and quantitative methods are employed. The respondents go through pre-drive and post-drive surveys. The findings will provide detailed insights into consumer perceptions towards electric vehicles and barriers to adoption of electric vehicles in India.
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