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Self-Promotion by Press Releases
Abstract
When an organization publishes press releases, there is always an element of self-promotion implicit in the distributed messages. This chapter presents research in Norway where the national authority for the investigation and prosecution of economic and environmental crime regularly publishes press releases. In the study period of almost two years from June 2022 to May 2024, the studied authority published 96 press releases. Content analysis of the press releases enabled identification of three themes: impression management, felony convictions, and crime deterrence. Impression management can enable return to a state of regained social license by conformance after a scandal and following crisis. Felony conviction messages tell that serious crime offenders have been brought to justice. Crime deterrence messages emphasize the seriousness of offense consequences leading to discouragement of criminal acts.
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