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Self-Presenting Virtually for Remote Social Influence: Peer Lessons About Social Following and Being Followed
Abstract
On the Social Web, social influencers have outsized effects on their peer followers and can influence worldviews, political decisions, aspirations, lifestyles, and buying-and-selling behaviors for varying periods of time. Social influencers attain their influence based on various factors (or combinations): the sharing of insider knowledge, skills, and abilities (KSAs) or information; entertainment; charisma, personality, appearance, communications; engaging storytelling; social identity building for the followers; and parasocial relationship building. This work explores how social influencers self-present to attract and maintain a mass-scale remote audience in a competitive virtual popularity game. This explores “peer lessons” about social influence by masters, based on observed strategic and tactical communications from social video, in a particular target domain, namely survival in the more remote reaches of Alaska.
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