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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Search Engine Optimization

Search Engine Optimization
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Author(s): Dimitrios Giomelakis (Aristotle University of Thessaloniki, Greece)and Andreas A. Veglis (Aristotle University of Thessaloniki, Greece)
Copyright: 2019
Pages: 12
Source title: Advanced Methodologies and Technologies in Network Architecture, Mobile Computing, and Data Analytics
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-7598-6.ch132

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Abstract

In this chapter, the authors discuss at length the subject of search engine optimization (SEO), its different characteristics, and why basic SEO knowledge is considered as a useful tool for any web business. The chapter will address both the theoretical and practical issues related to the design and implementation of SEO and also will cover previous research done on this topic. In order to give a better understanding of the importance of SEO in the current state of the internet and in information search, basic knowledge of how search engines operate along with their recent updates will also be provided. The development of World Wide Web (Web 2.0) along with the growth of search engines over the last decade has brought significant changes in web content. In this context, the authors show how SEO has evolved over the years. Nowadays, social media and social signals have increasingly become one of the many factors search engines take seriously into account, which is another issue that this chapter will address.

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