The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Satisfaction, Frustration, and Delight: A Framework for Understanding How Consumers Interact with Web Sites
|
Author(s): Jennifer Edson Escalas (University of Arizona, USA), Kapil Jain (University of Arizona, USA)and Judi E. Strebel (San Francisco State University, USA)
Copyright: 2001
Pages: 21
Source title:
Internet Marketing Research: Theory and Practice
Source Author(s)/Editor(s): Ook Lee (University of Queensland, Australia)
DOI: 10.4018/978-1-878289-97-1.ch013
Purchase
|
Abstract
This research project develops a framework for understanding how consumers interact with Web sites on the Internet. Our goal is to understand the interaction of individuals and Web sites from the perspective of the marketer, or third-party, who has created the site. Internet technology enables marketers to customize their interaction with consumers in order to better meet consumer needs. We are interested in whether and how this works. Our framework builds on four interdependent elements: first, the individual Internet user’s mindset as he/she enters a particular Web site, which includes, importantly, the user’s expectations; second, the Web site itself (consisting of four components: structure, content, connectivity, and malleability); third, the individual/Web site interaction; and fourth, the user’s evaluation of the Web site, which affects behavior.
Related Content
Albérico Travassos Rosário, Joana Carmo Dias.
© 2024.
35 pages.
|
Elena García-y-García, Francisco Rejón-Guardia, Laura Berenice Sánchez-Baltasar.
© 2024.
35 pages.
|
Nino Tchanturia, Rusudan Dalakishvili.
© 2024.
20 pages.
|
Žiga Domadenik, Tina Tomažič.
© 2024.
21 pages.
|
Loredana Kotinski.
© 2024.
14 pages.
|
Margarida Silva, Nataliia Buchko, Natalia Parashchenko, Titanilla Marta Szaszi, Yevheniia Tovstyk.
© 2024.
15 pages.
|
A. N. Raghavendra, G. Vijayakumar, Sanjeev Kumar Thalari.
© 2024.
16 pages.
|
|
|