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The Role of Technology in the Development of Group Trust
Abstract
In this chapter, the authors will elaborate a theoretical model for the development of group trust and the role that technology plays in that process. They first will articulate the particular nature of group trust, as opposed to individual trust or generalized trust. The authors then discuss the variables which affect group trust, such as sense of virtual community, entitativity, identity, and support. The authors will present a model that posits that technological features affect the commitment and attachment that lead to group trust. Technological features include group and personal identification cues (e.g., signature files, member activity). Future research directions utilizing this model are discussed.
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