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The Role of Technology in the Development of Group Trust

The Role of Technology in the Development of Group Trust
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Author(s): Anita L. Blanchard (University of North Carolina – Charlotte, USA)and Lisa Slattery Rashotte (University of North Carolina – Charlotte, USA)
Copyright: 2010
Pages: 12
Source title: Trust and Technology in a Ubiquitous Modern Environment: Theoretical and Methodological Perspectives
Source Author(s)/Editor(s): Dominika Latusek (Kozminski Business School, Poland)and Alexandra Gerbasi (California State University Northridge, USA)
DOI: 10.4018/978-1-61520-901-9.ch015

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Abstract

In this chapter, the authors will elaborate a theoretical model for the development of group trust and the role that technology plays in that process. They first will articulate the particular nature of group trust, as opposed to individual trust or generalized trust. The authors then discuss the variables which affect group trust, such as sense of virtual community, entitativity, identity, and support. The authors will present a model that posits that technological features affect the commitment and attachment that lead to group trust. Technological features include group and personal identification cues (e.g., signature files, member activity). Future research directions utilizing this model are discussed.

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