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Role of Social Media in the COVID-19 Pandemic: A Literature Review

Role of Social Media in the COVID-19 Pandemic: A Literature Review
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Author(s): Kriti Aggarwal (Chandigarh College of Engineering and Technology, India), Sunil K. Singh (Chandigarh College of Engineering and Technology, India), Muskaan Chopra (Chandigarh College of Engineering and Technology, India) and Sudhakar Kumar (Chandigarh College of Engineering and Technology, India)
Copyright: 2022
Pages: 25
Source title: Data Mining Approaches for Big Data and Sentiment Analysis in Social Media
Source Author(s)/Editor(s): Brij B. Gupta (National Institute of Technology, Kurukshetra, India), Dragan Peraković (University of Zagreb, Croatia), Ahmed A. Abd El-Latif (Menoufia University, Egypt) and Deepak Gupta (LoginRadius Inc., Canada)
DOI: 10.4018/978-1-7998-8413-2.ch004

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Abstract

Today, social networks and media have become an integral part of everyone's daily existence. The rising popularity of social media has increased tenfold during the times of COVID-19 when people were forced to isolate following social distancing norms. Between July 2020 and July 2021, active social users grew to 520 million. The COVID-19 crisis has resulted in the usage of digital platforms not only for entertainment purposes but also for educational and corporate reasons. Hence, the spread of information has increased excessively on every social media platform. This has resulted in an equal rise of false information. The term infodemic was widely introduced during COVID-19 to explain the harmful effects of misinformation through social media. The chapter, hence, argues that the advantages of social media surpasses the dangers of misinformation. It discusses the role of COVID-19 in digitalization and how social media has helped in provision of various industries.

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