IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Role of Films in Waste Management Advocacy

Role of Films in Waste Management Advocacy
View Sample PDF
Author(s): Mehak Jonjua (Sharda University, India)
Copyright: 2025
Pages: 26
Source title: Integrating Blue-Green Infrastructure Into Urban Development
Source Author(s)/Editor(s): Shashi Kant Gupta (Eudoxia Research University, USA), Nitu Maurya (IILM University, India), Firdous Ahmad Malik (University of People, USA)and Laeeq Razzak Janjua (WSB University, Poland)
DOI: 10.4018/979-8-3693-8069-7.ch020

Purchase

View Role of Films in Waste Management Advocacy on the publisher's website for pricing and purchasing information.

Abstract

Films have the power to shape perceptions and influence behaviours, making them a vital tool in educating and inspiring youth towards effective waste management practices. Review of Literature identifies a significant gap in understanding the effectiveness of cinematic narratives in promoting environmental responsibility among young people. This study aims to study how Indian films that address waste management themes, use visual storytelling to raise awareness and motivate young audiences to adopt sustainable habits. Through content analysis of films and with surveys, the study reveals that films significantly impact youth perceptions and actions related to waste management. The study projects the power of media as an educational tool, recommending the integration of film-based initiatives in environmental education programs to enhance their outreach and effectiveness in shaping the attitudes and behaviour of the younger generation towards waste management.

Related Content

Li Shun, Siti Norzaini Zainal Abidin, Myzatul Aishah Kamarazaly. © 2026. 36 pages.
TamilSalvi Mari, Ariventhar Ayahvoo, Sujatavani Gunasagaran. © 2026. 40 pages.
Khairool Aizat Ahmad Jamal, Shahrul Yani Said, Siti Norlizaiha Harun, Ahmad Fahmi Zainazlan, Noor Azeyah Khiyon. © 2026. 36 pages.
Changsaar Chai, Ming Gai, Haw Yang Ang, Chia Kuang Lee, Wan Siang Chong, Mervyn Hsin Jyi Wong. © 2026. 32 pages.
Nur Syaimasyaza Mansor, Hong Cing Cing. © 2026. 26 pages.
Erna Looi, Sujatavani Gunasagaran, TamilSalvi Mari. © 2026. 44 pages.
Yufeng Niu, Changsaar Chai, Yaoli Xiong. © 2026. 28 pages.
Body Bottom