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Role of Films in Waste Management Advocacy
Abstract
Films have the power to shape perceptions and influence behaviours, making them a vital tool in educating and inspiring youth towards effective waste management practices. Review of Literature identifies a significant gap in understanding the effectiveness of cinematic narratives in promoting environmental responsibility among young people. This study aims to study how Indian films that address waste management themes, use visual storytelling to raise awareness and motivate young audiences to adopt sustainable habits. Through content analysis of films and with surveys, the study reveals that films significantly impact youth perceptions and actions related to waste management. The study projects the power of media as an educational tool, recommending the integration of film-based initiatives in environmental education programs to enhance their outreach and effectiveness in shaping the attitudes and behaviour of the younger generation towards waste management.
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