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Role of Digitalization into Hospitality Businesses: Innovations and Trends
Abstract
Digital adoption refers to the integration and utilization of digital technologies and tools to enhance the overall guest experience, operational efficiency, and business processes. Digital adoption in hospitality encompasses the implementation and utilization of various digital solutions, such as mobile applications, self-service kiosks, online booking systems, digital menus, contactless payments, and guest management platforms. This chapter, titled “Digitalization and the Hospitality Business” will explore the profound impact of digital technologies on the hospitality industry. It will provide a comprehensive examination of how digitalization reshapes business models, enhances customer experiences, and drives operational efficiencies in hospitality. The chapter will cover key digital trends, case studies of successful digital transformations, and the challenges and opportunities that digitalization presents for hospitality businesses.
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