Role of Behavioral Factors in Strategic Alliances

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Author(s): Chong Kim (Marshall University, USA), Purnendu Mandal (Marshall University, USA)and Dale H. Shao (Marshall University, USA)
Copyright: 2003
Pages: 19
Source title: Computing Information Technology: The Human Side
Source Author(s)/Editor(s): Steven Gordon (Babson College, USA)
DOI: 10.4018/978-1-93177-752-0.ch015

Keywords: Human Aspects of Technology / Information Science Reference / Social Sciences & Humanities

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Abstract

The number of strategic alliances formed between organizations has increased dramatically and are projected to continue increasing over the next few years. Behavioral and cultural factors play a major role in the success (or failure) of a strategic alliance between partners, but many managers pay little attention to this aspect while in the process of negotiations. This paper highlights a number of human and organizational culture issues, which played a major role in the process of developing a strategic alliance between a major telecommunications organization and several retail electricity organizations. A framework for strategic alliance was developed for this new market situation, which helped the organizations involved understand the future informational requirements and dependence of the partners on one another.

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Role of Behavioral Factors in Strategic Alliances

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