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Revolutionizing Employer Branding: Innovative Strategies for HR Leaders

Revolutionizing Employer Branding: Innovative Strategies for HR Leaders
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Author(s): Anupama (Geeta University, Panipat, India)and Geeta Rani (Jagannath University, India)
Copyright: 2025
Pages: 20
Source title: Leadership Paradigms and the Impact of Technology
Source Author(s)/Editor(s): Alka Agnihotri (Galgotias University, India)and Balamurugan Balusamy (Shiv Nadar Institution of Eminence, India)
DOI: 10.4018/979-8-3693-7175-6.ch014

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Abstract

This study investigates novel ways for reinventing corporate branding and tackles the primary issues that HR professionals confront when implementing them. As the competition for top talent heats up, employer branding has become critical to attracting and retaining skilled personnel. This study intends to give HR professionals with practical insights by investigating contemporary strategies such as social media leveraging, staff advocacy, and individualized applicant experiences. Furthermore, the report finds major barriers to implementing these techniques, such as budget limits, reluctance to change, and alignment with company culture. This research aims to provide HR professionals with the knowledge and tools they need to effectively strengthen their organization's employer brand, resulting in a more appealing and engaging workplace.

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