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A Review of Research Methods in Online and Blended Business Education: 2000-2009
Abstract
This review of the online teaching and learning literature in business education found growing sophistication in analytical approaches over the last 10 years. The authors of this chapter believe researchers are uncovering important findings from the large number of predictors, control variables, and criterion variables examined. Scholars are employing appropriate and increasingly sophisticated techniques such as structural equation models in recent studies (16) within a field setting. To increase methodological rigor, researchers need to consciously incorporate control variables that are known to influence criterion variables of interest so as to clearly partial out the influence of their predictor variables of interest. This will help address shortcomings arising from the inability to convince sample respondents such as instructors, institutional administrators, and graduate business students on the benefits versus the cost of a fully randomized design approach.
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