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Review of Discussions on Internet of Things (IoT): Insights from Twitter Analytics
Abstract
User generated content in the social media platforms are being considered as an important source for information about consumers and other emerging trends by the businesses. Using Twitter analytics, the paper presents insights on trends and discussions about the Internet of Things (IoT). Using relevant hashtags, 40,387 tweets were collected in early 2016. The analysis had followed three major approaches: descriptive analysis, content analysis and network analysis. The tools R and NodeXL were used for the analysis. The findings showed major themes like business concerns, scope of applications, security, emerging smart technologies and manufacturing. The sentiments of emotions and polarity differed across these themes. The top individual and industrial influencers were identified. The analysis also detected the highly-associated words and hashtags, and different user communities and how they are connected. Business implications of the findings and limitations are also elaborated.
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