Rethinking Questionnaire Design to Enhance Data Quality

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Author(s): Eric A. Ambele (Mahasarakham University, Thailand), Akkarapon Nuemaihom (Buriram Rajabhat University, Thailand)and Brian A. Enyiawah (Mahasarakham University, Thailand)
Copyright: 2025
Pages: 16
Source title: Design and Validation of Research Tools and Methodologies
Source Author(s)/Editor(s): Aicha Rahal (Pazmany Peter Catholic University, Budapest, Hungary)and Mária Adorján (Károli Gáspár University of the Reformed Church, Hungary)
DOI: 10.4018/979-8-3693-1135-6.ch001

Keywords: Information Science Reference / Library & Information Science / Research Methods

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Abstract

Questionnaire surveys are widely utilized in various research fields, with accepted practices like distributing clear and precise questions to respondents for completion. However, this chapter stems from a sociolinguistic pilot study where these practices failed. Accepted practices of street-based respondent-filled questionnaires were impractical, leading to the adoption of market research techniques for alternative questionnaire administration - the approach of a structured interview where the researcher records responses. This proved more effective than common respondent-filled questionnaire administration in applied linguistics research. The pilot further showed that clear question phrasing caused confusion, while ambiguous ones yielded more valuable insights. This experience offers potential for cross-disciplinary method enhancement, suggesting that incorporating methods from other fields can improve research methodologies and generate insightful participant responses.

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Rethinking Questionnaire Design to Enhance Data Quality

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