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Rethinking Politeness: Bridging Cultural and Contextual Gaps in Cross-Cultural Communication
Abstract
This chapter critically examines the limitations of traditional politeness theories in understanding politeness within cross-cultural contexts. It argues that the core theories of politeness fall short in their ability to adequately analyze the effects of culture on communication and the contextual dimensions that shape utterance meanings. Insightful examples, particularly focusing on culturally nuanced expressions in Moroccan Arabic, illustrate the intricate nature of politeness as it unfolds in context. The author contends that traditional theories overlook the dynamic and subjective nature of both culture and context. Consequently, the chapter advocates for a broader pragmatic framework that integrates linguistic, cultural, and cognitive dimensions, thereby offering a more comprehensive approach to understanding politeness in cross-cultural communication.
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