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Retail Supply Chain Management: Ensuring Product Availability and Reducing Out-of-Stock Incidents in India

Retail Supply Chain Management: Ensuring Product Availability and Reducing Out-of-Stock Incidents in India
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Author(s): Manoj Govindaraj (VelTech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, India), Chandramowleeswaran Gnanasekaran (VelTech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, India), Ravishankar Krishnan (VelTech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, India), Parvez Khan (Atria University, India)and Sinh Duc Hoang (Ho Chi Minh City University of Foreign Languages – Information Technology, Vietnam)
Copyright: 2024
Pages: 26
Source title: Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms
Source Author(s)/Editor(s): Babita Singla (Chitkara Business School, Chitkara University, Punjab, India), Kumar Shalender (Chitkara Business School, Chitkara University, India)and Nripendra Singh (Pennsylvania Western University, USA)
DOI: 10.4018/979-8-3693-1866-9.ch010

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Abstract

In the dynamic landscape of the Indian retail industry, the seamless functioning of the supply chain is paramount to ensuring product availability and minimizing out-of-stock incidents. The flexibility of the supply chain is essential to effectively address challenges within the food supply chain. This research delves into the complexities and challenges faced by retailers in India as they strive to manage their supply chains effectively and ensure a consistent flow of products to meet consumer demands. The objective of this study is to comprehensively analyze the practices, strategies, and technologies employed by retailers in India to enhance supply chain management, ultimately reducing out-of-stock incidents. With the rapid growth of e-commerce and changing consumer expectations, retailers face mounting pressure to optimize their supply chains to remain competitive and maintain customer satisfaction. The study contributes to the ongoing dialogue on the role of supply chain management in ensuring the success and sustainability of retail businesses in India's rapidly evolving market.

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