Resources and Value Co-Creation in Social Commerce: Evidence From Business Models in a Developing Economy – A Viewpoint for Future Research

View Sample PDF

Author(s): Edward Entee (Univeristy of Ghana, Ghana)
Copyright: 2021
Pages: 13
Source title: Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-8957-1.ch033

Keywords: Business & Management / Business Science Reference / E-Commerce

Purchase

View on the publisher's website for pricing and purchasing information.

Abstract

Social media (SM) is fundamentally changing the way firms conduct business and, in the process, destroying existing business models (BM). Therefore, businesses need to have a BM adaptable to social commerce (SC), which is commerce utilizing social networking services. This viewpoint for future research has questions on the types of SC BM, the value co-created by these models, and the required resources. The study proposes a framework to explore potential BM associated with social media based on their requirements and evaluate the performance of these BM. On the tenets of the study, this viewpoint argues for the need to develop BM for SC and how value is co-created and the resources underpinning this co-creation.

The IRMA Community

Research IRM

Resources and Value Co-Creation in Social Commerce: Evidence From Business Models in a Developing Economy – A Viewpoint for Future Research

Purchase

Abstract

Related Content

IRMA Sponsors