The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Resilient and Sustainable Organizations: Leveraging CSR and Innovation for Competitive Advantage
Abstract
Sustainable business practices, driven by Corporate Social Responsibility (CSR) and innovation, are vital in addressing societal and environmental challenges. While their importance is recognized, the interplay between CSR and innovation in enhancing organizational performance remains underexplored. This study examines how CSR integration and sustainable innovation jointly influence performance across sectors and roles. A quantitative survey of 166 respondents employed regression and correlation analyses. Results reveal significant positive correlations between CSR, innovation, and sustainability outcomes, with service sectors surpassing manufacturing. Senior management emphasizes CSR and innovation more than other roles, highlighting the need for alignment. Practical implications include sector-specific strategies, stronger leadership engagement, and tailored policies. The study advances stakeholder theory and dynamic capabilities, offering actionable insights for organizations navigating sustainability in evolving global landscapes.
Related Content
|
Muhammad Naeem Shahid, Mahreen Bashir, Muhammad Umar Islam, Zahid Mahmood.
© 2027.
36 pages.
|
|
KM Ashifa, B. UmaDevi, L. Anitha, Palanivel Rathinasabapathi Velmurugan, R. Vettriselvan.
© 2027.
26 pages.
|
|
Mirudhula K., Karthikeyan S..
© 2027.
36 pages.
|
|
Abid Ali, Muhammad Zahid, Muhammad Naeem Shahid, Sumaira Aslam.
© 2027.
24 pages.
|
|
Priyakrushna Mohanty, Rashi Modi, Aaleyah Behera.
© 2027.
40 pages.
|
|
R. N. Ravikumar, S. Aarthi.
© 2027.
32 pages.
|
|
V. Lava Kumar, Santhapalli Gautami, E. Gnanaprasuna, N. Sathyanarayana, D. Srikanth Reddy.
© 2027.
32 pages.
|
|
|