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Resilience Through Innovation: Exploring the Role of Technology in Entrepreneurship
Abstract
Entrepreneurial resilience is critical in tackling the dynamic and uncertain character of business challenges. Entrepreneurs need to be resilient and adaptable in responding to market changes, technology shocks, and shifting customer demands. This study aims to establish how resilience, grounded in such innovative behavior as technology adoption and strategic choice, enhances the survival and performance of small and medium enterprises (SMEs). We look at some of the drivers, including leadership styles, risk management mechanisms, and organizational adaptability, that construct entrepreneurial resilience in the entrepreneurial environment. The study further explores the role of e-commerce (EC) platforms technologies towards constructing entrepreneurial resilience. E-commerce enables entrepreneurs to expand their businesses more effectively using online platforms. The intersection of such technologies demonstrates that innovation can be used to construct the strength of firms, bringing new opportunities to survive and come out in competitive markets.
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