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Research Strategy for Studying User's Acceptance of Tourism-Related ITs: User's Acceptance of AR-VR Technological-Combo App
Abstract
This paper aims to guide future researchers on research strategy for studying user's acceptance of tourism-related Information Technologies (ITs). In a study on user's acceptance of the technological-combination of virtual reality and augmented reality application in the UNESCO World Heritage Site of Melaka, the author proposes 11 steps of research strategy which begin with developing the research framework (Step 1), proposing the research hypotheses (Step 2), determining research design (Step 3), designing sampling processes (Step 4), designing questionnaire (Step 5), conducting face validity (Step 6), developing the prototypes (Step 7), conducting pilot testing (Step 8), collecting data (Step 9), analyzing data (Step 10), as well as providing conclusion (Step 11).
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