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Research Methodology: Qualitative, Quantitative, and Mixed Methods
Abstract
This chapter offers doctoral scholars a nuanced and practical guide to understanding and selecting among qualitative, quantitative, and mixed methods research methodologies. Grounded in philosophical and epistemological reflections, the chapter first unpacks the foundational assumptions that shape how we approach the study of reality and knowledge. It then guides readers through the strengths and limitations of qualitative approaches that center meaning, context, and human experience, as well as quantitative approaches that seek to measure, generalize, and test hypotheses. The chapter also explores the integrative promise of mixed methods, where the convergence of both approaches creates richer, more layered insights. More than a methodological comparison, this chapter aims to help scholars align their research design with their questions, values, and practical realities. Drawing on lived examples, ethical dilemmas, and reflective prompts, it empowers researchers to choose methodologies that not only meet academic rigor but also honor the complexity of the phenomena they study.
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