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Research Methodology, Questionnaire, Sampling, Data Analysis Techniques
Abstract
The previous chapter developed the research model and hypotheses. This chapter now explains the methodology. It gives more information on the research variables, including the independent, dependent, and moderator variables, and discusses the research sample size and sampling frame, together with the justification for choice of sampling technique. It describes the pilot study and reports on the reliability of the scales chosen. It explains the data collection procedure for the main study, including activities related to the administration of the research questionnaire and communication with the target companies, and provides details of the number of responses received from each company and the response rate. It also covers ethical considerations, including the actions taken to maintain the respondents' anonymity and protect data from unauthorized use.
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