Research Design and Methodology

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Copyright: 2020
Pages: 46
Source title: Achieving Peak Sales Performance for Optimal Business Value and Sustainability
Source Author(s)/Editor(s): Carlton Brown (University of Plymouth, UK)
DOI: 10.4018/978-1-7998-1639-3.ch004

Keywords: Business and Organizational Research / Business Science Reference / Business-to-Business / Knowledge Management and Library Science

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Abstract

This chapter presents the research design methodology. It outlines the research process and the philosophical underpinning for this research. It has set out the research problem under investigation and mapped out the various steps that were undertaken. This research adopted a mixed research method approach as the most appropriate and a survey was the most effective instrument in addressing this enquiry of SPP. The philosophical position adopted within this study was one of the pragmatists, which has the capacity to hold different world views and not be constrained by one specific philosophical position. Pragmatists are not committed to one system of philosophy and reality, and researchers are free to choose the methods, techniques, and processes that have the best fit to meet the needs of the research.

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