The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Reputation Management: A Cog for Nurturing Trust and Building Entrepreneurial Success
|
|
Author(s): Edwill Mtengwa (Lighthouse Corporate Training Services, UK)and Chenjerai Muchenje (South East Technological University, Carlow, Ireland)
Copyright: 2023
Pages: 26
Source title:
Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
Source Author(s)/Editor(s): Reason Masengu (Middle East College, Muscat, Oman), Stanilas Bigirimana (Africa University, Zimbabwe), Option Takunda Chiwaridzo (University of Science and Technology Beijing, Beijing, China), Ruzive Bensson (Modern College of Business and Science, Oman)and Christina Blossom (Middle East College, Oman)
DOI: 10.4018/979-8-3693-0019-0.ch011
Purchase
|
Abstract
The classical literature review-based chapter commences by unpacking reputation management in the entrepreneurial context and highlighting advantages, disadvantages, and its intrinsic link to business performance. Drawing from a diverse range of scholarly works, the chapter examines the factors influencing reputation perception, including brand management, culture, organisational strategy, ethics, and corporate governance. Special attention is given to the role of digital technologies, such as social media and online reviews, in shaping reputations and how entrepreneurs are adapting their strategies to harness the potential of these platforms effectively. The chapter also highlights that reputation management is key in ensuring profitability through long-term success, competitive advantage, positive image, and customer retention. The topic also outlines the strategies and best practices for effective reputation management, emphasizing the importance of ethical conduct, transparent communication, and consistent delivery of value.
Related Content
|
Aditi Nag.
© 2026.
48 pages.
|
|
Mayur Thakur, Shikha Sharma, Trilochan Kumar.
© 2026.
44 pages.
|
|
Partha Mukhopadhyay, Prachee Parwanee.
© 2026.
36 pages.
|
|
Kamaraj Kalaimathy, Chathana Thagavel, Sofiya M. Karunanithi.
© 2026.
30 pages.
|
|
İlhami Ay, Murat Dal.
© 2026.
34 pages.
|
|
Vinupandyan Lakshmanan.
© 2026.
32 pages.
|
|
Muhammad Usman Tariq.
© 2026.
28 pages.
|
|
|