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Reinventing Museums in 21st Century: Implementing Augmented Reality and Virtual Reality Technologies Alongside Social Media's Logics

Reinventing Museums in 21st Century: Implementing Augmented Reality and Virtual Reality Technologies Alongside Social Media's Logics
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Author(s): Antonios Kargas (National and Kapodistrian University of Athens, Greece), Nikoletta Karitsioti (Department of Political Sciences and International Relations, University of Peloponnese, Greece) and Georgios Loumos (COMIC, Greece)
Copyright: 2020
Pages: 22
Source title: Virtual and Augmented Reality in Education, Art, and Museums
Source Author(s)/Editor(s): Giuliana Guazzaroni (Università Politecnica delle Marche, Italy) and Anitha S. Pillai (Hindustan Institute of Technology and Science, India)
DOI: 10.4018/978-1-7998-1796-3.ch007

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Abstract

The forthcoming Industry 4.0 is expected to change not only manufacturing and industrial services, but will rearrange how services are offered in a variety of sectors, including museum's services. Museums will inevitably be led to more digital (VR & AR) and promoting (Social Media) paths. A forthcoming “digital convergence” between VR & AR technologies and social media's promoting logic could enlarge museums' potentialities in attracting more visitors, younger visitors, while new patterns for connecting learning effects and amusement should be established. This chapter contributes to the following: • Presenting existing theoretical and empirical research on Virtual Reality and Augmented Reality technological implementation in Museums. • Presenting current tensions on social media's usage from cultural organizations. • Exploring how VR & AR applications can incorporate various elements coming from social media operational logic.

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