The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Regulatory Frameworks and Policies for Sustainable Aviation Marketing
Abstract
The aviation industry is a significant contributor to global greenhouse gas emissions, posing a challenge to sustainable development goals. This chapter discusses the use of regulations and policies in promoting sustainability in aviation marketing, including international agreements, government policies, and industry standards. From highly technologically intensive and novel methods such as biofuels, including sustainable aviation fuels (SAFs), to broad and long-standing approaches, including carbon offsetting, and stakeholder-financed market-based measures, including the EU Emissions Trading System (EU ETS) and the International Civil Aviation Organization's (ICAO) Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA). The chapter also focuses on the opportunities for technological change and partnership in reaching the goals of carbon neutrality by 2050. Thus, this chapter presents an understanding of the current state and trends in sustainable aviation marketing based on the evaluation of these policies and the definition of effective practices
Related Content
|
Rishikaysh Marotrao Kaakandikar, Dhanashri Deepak Wawre.
© 2025.
32 pages.
|
|
Michał Makowski.
© 2025.
44 pages.
|
|
Mohamed Boulesnam, Ouissam Hocini, Imad Rezazi, Abdelaziz Boukhors.
© 2025.
38 pages.
|
|
Serdar Ünver.
© 2025.
36 pages.
|
|
Mandeep Kaur, Amrik Singh, Amandeep Kaur.
© 2025.
32 pages.
|
|
Metasebia Adula, Shashi Kant.
© 2025.
26 pages.
|
|
Carimo Rassal, Paula Pontes.
© 2025.
44 pages.
|
|
|