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Reflecting on the Orchestra Metaphor: Aligning Business Models Simple Views
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Author(s): George Leal Jamil (Informações em Rede Consultoria e Treinamento Ltda, Brazil)and Werner Silveira (Orquestra Filarmônica de Minas Gerais, Brazil)
Copyright: 2019
Pages: 19
Source title:
Handbook of Research on Business Models in Modern Competitive Scenarios
Source Author(s)/Editor(s): George Leal Jamil (Informações em Rede e Consultoria Ltda., Brazil), Liliane Carvalho Jamil (Independent Researcher, Brazil), Cláudio Roberto Magalhães Pessoa (FUMEC University, Brazil)and Werner Silveira (Philharmonic Orchestra of Minas Gerais, Brazil)
DOI: 10.4018/978-1-5225-7265-7.ch003
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Abstract
This chapter discusses the potentialities and limitations of metaphors, as simulation techniques applied for decision-making businesses process. A special look is given to the orchestra metaphor, as it is possible to consider one of the most cited method for decades. Approaching orchestra formation definitions, a study of orchestra characteristics and peculiarities was conducted, resulting in an interesting inside view of the orchestra. A brief theoretical analysis about modelling techniques and its application in business process is also developed, allowing, at the end, to discuss how the orchestra metaphor can be applied in a useful way, encompassing several of the aspects we pointed in the text. This results as an orientation for the reader to understand how this specific technique – orchestra metaphor – can be effectively applied in decision-making processes of any level for organizations, escaping from mistakes usually committed when simple views for musical orchestras are adopted.
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