Reflecting on New Businesses Models for SMEs Through Technological Application: Cases of E-Business in Brazil

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Author(s): George Leal Jamil (FUMEC University, Brazil), Antonio José Balloni (Center for Information Technology (CTI), Brazil)and Rodrigo Baroni de Carvalho (FUMEC University, Brazil)
Copyright: 2011
Pages: 19
Source title: E-Business Issues, Challenges and Opportunities for SMEs: Driving Competitiveness
Source Author(s)/Editor(s): Maria Manuela Cruz-Cunha (Polytechnic Institute of Cavado and Ave, Portugal)and João Varajão (University of Trás-os-Montes e Alto Douro, Portugal)
DOI: 10.4018/978-1-61692-880-3.ch012

Keywords: Business & Management / Business Science Reference / E-Business / Small & Medium Enterprises

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Abstract

As modern economies faces its growth challenges, small and medium enterprises are potential agents to become strategic competitive, especially when it can be supported by information technology. A scenario composed by rapid changes in the economies, introduction of new communication and information technology and emergence of new markets forms the study background, which was proposed to analyze new business models for SMEs based on e-business concepts and how these resources, applied under strategic thinking, are increasing the SMEs’ competitiveness. A case study of Brazilian e-business based SMEs is conducted, in order to understand IT application in this evolving context, examining five successful cases.

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Reflecting on New Businesses Models for SMEs Through Technological Application: Cases of E-Business in Brazil

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